<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Publishing DTD v1.0 20120330//EN" "http://jats.nlm.nih.gov/publishing/1.0/JATS-journalpublishing1.dtd">
<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" article-type="research-article" dtd-version="1.0" xml:lang="en">
  <front>
    <journal-meta>
      <journal-id journal-id-type="issn">0000-0000</journal-id>
      <journal-title-group>
        <journal-title>TMP  Universal Journal of Law, Business, and Management</journal-title>
      </journal-title-group>
      <issn pub-type="epub">0000-0000</issn>
      <publisher>
        <publisher-name>Twisting Memoirs Publication</publisher-name>
      </publisher>
    </journal-meta>
    <article-meta>
      <article-id pub-id-type="doi">10.69557/1aswcq76</article-id>
      <title-group>
        <article-title>Integrating Market Sensing, Digital Logistics, and Green Operations: A Dynamic Capabilities Perspective on Superior Business Performance</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <name>
            <surname>Karami</surname>
            <given-names>Meisam</given-names>
          </name>
          <xref ref-type="aff" rid="aff-1"/>
        </contrib>
      </contrib-group>
      <aff id="aff-1">Universiti Teknologi Malaysia</aff>
      <pub-date publication-format="electronic" date-type="pub" iso-8601-date="2025-12-18">
        <day>18</day>
        <month>12</month>
        <year>2025</year>
      </pub-date>
      <volume>1</volume>
      <issue>3</issue>
      <permissions>
        <copyright-statement>Copyright © 2025 TMP  Universal Journal of Law, Business, and Management</copyright-statement>
        <copyright-year>2025</copyright-year>
        <license license-type="open-access" xlink:href="https://creativecommons.org/licenses/by/4.0">
          <license-p>This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International License which permits unrestricted use, sharing, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
            <uri xlink:href="https://creativecommons.org/licenses/by/4.0">https://creativecommons.org/licenses/by/4.0</uri></license-p>
        </license>
      </permissions>
      <self-uri xlink:href="https://ujlbm.twistingmemoirs.com/index.php/tmpujlbm/article/view/22"/>
      <abstract>
        <p>Firms today face turbulent markets, rapid digital advancements, and intensifying sustainability pressures. This conceptual paper, grounded in Dynamic Capabilities Theory (DCT), proposes a triadic framework integrating market sensing, digital logistics, and green operations as mutually reinforcing capabilities that enhance business performance. Market sensing is positioned as the foundational sensing mechanism that enables firms to identify shifts in customer needs, technologies, and environmental expectations. Digitallogistics serves as the seizing capability that operationalizes these insights through data driven and interconnected supply chain processes. Green operations represent the transforming capability that reconfigures routines toward ecological efficiency, compliance, and sustainable value creation. The framework demonstrates how these capabilities interact to strengthen responsiveness, operational efficiency, environmental performance, and financial outcomes. The paper further offers theoretical propositions, outlines strategic implications for capability development and cross functional integration, and presents a research agenda for future empirical examination.</p>
      </abstract>
      <kwd-group>
        <title>Keywords</title>
        <kwd>Market Sensing</kwd>
        <kwd>Digital Logistics</kwd>
        <kwd>Green Operations</kwd>
        <kwd>Dynamic Capabilities Theory</kwd>
        <kwd>Sustainable Performance</kwd>
        <kwd>Supply Chain Strategy</kwd>
      </kwd-group>
    </article-meta>
  </front>
</article>
